via File-sharing has weakened copyright—and helped society.

P2P Not to Blame for Content Industry Failures Says EU.

The report finds, in a surprising contradiction to what industry executives have been spouting for ages, consumers’ behavior has nothing to do with the peer-to-peer technology (P2P) that has given rise to all-you-can-eat systems for free downloads of copyrighted content. In fact, many people claim that they wouldn’t pay for online content even if all other free options were taken away. This finding has dramatic implications for the future of business, and not just in the entertainment industry, either. If people won’t pay for content, how will companies survive?

the EU study reports on the state of the online entertainment industry, revealing factoids like “less than 5% of Europeans have paid for online content in the last three months” and in the youngest age group “this figure is twice as high.” In other words, willingness to pay is an issue that’s only getting worse with each new generation of users, so something needs to be done…and done quick.

Being reissued for 10th anniversary.

Strategies
1. Move tech to invisibility
2. If its not animated, animate it. (add a chip to it.)
3. If its not connected, connect it.
4. Distribute knowledge — parts need to be aware of what the system knows.
5. If you are not in real time, you’re dead
6. Count on more being different — The game in the network economy will be to find the overlooked small and figure out the best way to have them embrace the swarm.
7. Create feedback loops
8. Protect long incuabations — Latecomers have to follow Drucker’s Rule–they must be ten times better than what they hope to displace
9. It’s a hits game for everyone — A few high-scoring hits have to pay for all the many flops
10. Check for exteranlities
11. Coordinate smaller webs. Three thousand members in one network are far more powerful than one thousand members in three networks