This 1 Weird Trick Can Help People Grow Their Savings

People are psychologically predisposed to believe the key to staying out of financial trouble is earning more—but they’re wrong

Source: This 1 Weird Trick Can Help People Grow Their Savings

“Our hypothesis was that while “saving money” should be appealing, it is not as nearly as appealing as opportunities that earn us money.  We tested this by making a slight wording change to APA’s online advertising materials. By reframing the value proposition from “save money on a mortgage” to “earn money back from a mortgage,” we were able to increase click-through-rates by 59 percent.”

Use this to get news viewers to opt in.

Comments are disabled for this post