1. We live in villages. Online and print purchasing behavior tells us that user/viewers care about is their suburb, their city, their interests. Local and hyper-local content is king and queen, or, as someone tweeted “Local relevance trumps distant gore.”
2. If it bleeds, it shouldn’t necessarily lead. “If it bleeds, it leads,” is an age-old news maxim that is partly true — but not as true as it once was.Check your analytics.
3. Our tastes change throughout the day. appetite for news changes throughout the day.
4. Online stories need different headlines than print ones. Headlines that once worked in print don’t work online. Journalists love puns. Readers don’t. A simple change of a headline often affects the performance of a story
5. Content has a value and you can measure it. Learn about readers and what they do matters: what they read and for how long, how they got there and what they do next.
A dispassionate, data-driven understanding of human behavior can help news organizations remain relevant in a changing world, delivering essential, intelligent content in a way that is accessible and interesting to readers while still being financially sustainable.