Monthly Archives: May 2013

Will You Embrace the Lessons of the Hackers and Pirates? | CMO Strategy – Advertising Age

Think like a hacker. Internet culture loves to remix and customize. Think of ways to open up your creative and communications to allow participation and feedback beyond standard commenting. Think: meme generators, user-generated video edits/subtitles, canv.as, or a reddit thread. Don’t fear the pirates. Counterfeiting and piracy are nothing new, but successful businesses recognize that […]

Money Is Valued Differently Depending on How It’s Earned: Scientific American Podcast

Money Is Valued Differently Depending on How It’s Earned: Scientific American Podcast.

Think micropayments for media can’t work? Greg Golebiewski says you are wrong — paidContent

research shows that when given a choice between a paywall or micropayments, readers are overwhelmingly in favor of paying for specific pieces of content rather than signing up for a monthly or annual subscription plan — and that this is particularly true for younger users, who are often thought to be opposed to paying for […]

Adapt or Die: The ‘Moneyball’ Effect on Digital Media | Innovation Insights | Wired.com

There is a paramount need for discoverability, for rapid creation of new offerings, for the flexibility to change products based on market reaction, and for the ability to monetize as-yet unknown business models. The key to success is to personalize each user’s experience and provide the functionality, feedback and offers that maximize his enjoyment of […]

The Truth About Reddit And That (Unnecessary) Apology | Commentary and analysis from Simon Dumenco – Advertising Age

The Truth About Reddit And That (Unnecessary) Apology | Commentary and analysis from Simon Dumenco – Advertising Age. Reddit as mainstream media that isn’t stale and has checks and balances on its accuracy.

Five Lessons On The New Science Of News 05/03/2013

1. We live in villages. Online and print purchasing behavior tells us that user/viewers care about is their suburb, their city, their interests. Local and hyper-local content is king and queen, or, as someone tweeted “Local relevance trumps distant gore.”   2. If it bleeds, it shouldn’t necessarily lead. “If it bleeds, it leads,” is […]