
- Image by biverson via Flickr
Yahoo software continuously tracks common words, phrases and topics that are popular among users across its vast online network. To help create content for the blog, called The Upshot, a team of people will analyze those patterns and pass along their findings to Yahoo’s news staff of two editors and six bloggers.The news staff will then use that search data to create articles that — if the process works as intended — will allow them to focus more precisely on readers.
via At Yahoo, Using Queries to Steer News Coverage – NYTimes.com.
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