In the Content Graph, a content brand is defined by its distribution relationships with other content brands.The Content Graph is about leveraging the brand equity and consumer trust that is the greatest asset of every traditional media company. It’s about building a content brand’s reputation through distribution.The news industry’s business model broke after it lost control over the distribution of news, with news brands suffering one wave of disintermediation after another.
via The Content Graph and the Future of Brands – Publishing 2.0.
[...] The Content Graph and the Future of Brands – Publishing 2.0 (biverson.com) [...]
[...] The Content Graph and the Future of Brands – Publishing 2.0 (biverson.com) [...]