How to Make $55,000 by Giving Away Your Work – Digits – WSJ.
A self-described “information radical,” Ms. Paley argues that content should be free, while “containers” for content — such as DVDs — should be paid for. To bolster her argument, she disclosed how much she has made from her “free” film in a recent talk at Power to the Pixel’s Cross-Media Film Forum in October.
Here are the cold hard numbers:
- Total donations from people who appreciate her giving out free content: $23,000
- Profits from her online store which sells merchandise and DVDs: $19,000
- Theatrical distribution revenues: $3,000 (out of total box office tally of $22,350)
- Additional DVD distribution: $3,000
- Broadcast television distribution: $3,000
- Revenue from Central Cinema in Seattle which showed the film: $4,000
- Grand total: $55,000
She says she has not paid a penny for promotion or advertising, since the freely distributable film is its own form of promotion. All in all, she says, “It’s a sweet little living.”
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