The 5th Estate: Citizen News

Seattle Times Finds Resurgence as Solo Act – NYTimes.com.

I n an article in March on Seattle’s becoming “a one-newspaper town,” The Times asked, “will it become a no-newspaper town?”

But less than five months later, a nearly forgotten word has crept back into Times executives’ vocabulary: profit. “On a month-to-month basis, we are starting to operate in the black,” Mr. Blethen, who is also chief executive of The Seattle Times Company, said in an interview last week.

How much black ink and by what measure, the privately held company will not say, and amid a sharp advertising downturn, no one denies that its situation remains precarious. But The Times has improved its prospects by picking up most P-I subscribers and managing to keep them so far. It says its daily circulation rose more than 30 percent, to more than 260,000 in June, from about 200,000.

Oddly enough, what remains of The P-I is also faring better than expected. The Hearst Corporation kept the paper’s Web site alive as a news operation with a small staff, heavily reliant on more than 200 unpaid bloggers who write on things as diverse as their neighborhoods, cooking and marathon running.

Industry analysts called it a long-shot experiment, but SeattlePI.com has kept most of the reader traffic it had as a newspaper site. Hearst will not say whether it makes money, but it says that audience and revenue are ahead of projection.

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