PressThink: National Explainer: A Job for Journalists on the Demand Side of News.
Explainers: a form of news we need now.
Going in to the program, I didn’t understand the mortgage mess one bit: subprime loans were ruining Wall Street firms? And I care because they are old, respected firms?
That’s what I knew.
“What’s basic? If the providers of information aren’t providing the basic explainers that turn people into customers for that information, they don’t deserve those customers and won’t retain them. If explanation is required for information acquisition, then the explainer comes “before” the informer as a pre-requisite. We typically have it the other way around.
So as we think about new models for news we need to think about expanding that little what’s this? feature you sometimes see on effective web sites. That’s not about web design. That’s a whole category in journalism that I fear we do not understand at all.”
Coming out of the program, I understood the complete scam: what happened, why it happened, and why I should care. I had a good sense of the motivations and situations of players all down the line. Civic mastery was mine over a complex story, dense with technical terms, unfolding on many fronts and different levels, with no heroes. And the villains were mostly abstractions! Typical of the program’s virtues is the title. It’s called The Giant Pool of Money because that is where the producers want your understanding to start. They insist.
No Comments